closed this afternoon the second annual meeting for analysts and media professionals from Spain and the United States , which aims to provide an overview of the entire value chain of creative and cultural industries (content, market, advanced technology, public and private entities), the conclusions on the future of the sector remain tentative. Organized by the Foundation
Alternatives and the Santillana Foundation, in collaboration with Latin American Studies Center of Miami and the National Museum Reina Sofia Art Center, the Forum had a previous edition held in 2008 in Miami, where he highlighted the importance of place in English cultural products on U.S. soil for increase its impact in many other markets. And in the same frame was continued debate about the existence of a Latino identity or diversity of identities united by the bond of the English language.
This time, after two days for debate on the reality of the cultural market in English that has had outstanding figures of our films, the publishing field, music, academia, y con gestores culturales y representantes políticos, queda claro que el audiovisual sigue siendo el gato al que nadie logra poner el cascabel. Mientras que las expectativas para el libro y la música empiezan a crecer, la tarta del cine sigue cruda.
Fernando Bovaira, director de MOD Producciones, ofreció cifras muy concretas sobre el mercado audiovisual internacional, poniendo especial hincapié en la difusión de nuestra cinematografía actual en EEUU. Horas después, la directora ejecutiva de Pragda , empresa radicada en Nueva York y especializada en mover el catálogo audiovisual español en Norteamérica, Marta Sánchez, afinaba todavía más el perfil del público consumidor English-language film: middle class, college educated, very varied origin (not necessarily Latin) and is also fond of American independent film. Sanchez noted that the penetration of English cinema in the U.S. adds more and more interesting figures but it is slow work, great support from the universities, many of which include the viewing of movies on the agenda of their language and culture departments English.
The event closed with the unanimous impression that speed to market, spurred by domestic consumption of new technologies, requires all actors in the value chain of industries cultural snap decisions. Because in two or three years the picture will be radically and permanently mutated.
More information: www.fundacionsantillana.com www.falternativas.org
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