film Prominent among these proposals within the last FICOD, those related to transmedia storytelling, the crowdsourcing of ideas and integrated audiovisual. With the popularization of new technologies, internet, mobile, social networking, 3D or video and television to the letter, the cinema has been facing unprecedented challenges today. All these media, formats, devices and channels are profoundly changing the way we not only enjoy, disseminate and make movies, languages \u200b\u200bare gestating film narrative different multidisciplinary and authors. The figures are clear: we see more movies than ever, but the current economic model and art have to somersault to accommodate next cultural paradigm. And those changes across the entire filmmaking process. From how we learn to see, how we learn to do or how we shot the first movie, how we get into the viewer. The film is no longer be a proprietary product of the rooms and television screens to become a rich digital content for different media: comics, music, literature, products, web 2.0 itself, and the fans.
Several workshops, roundtables and discussions revolved around this FICOD cinematic approach. The representatives of the English initiatives Rodemos.com, Embed , Cinemavip , community Filmin , Iberminuto Zone Ñ " or international Vodo Miaweb and Media , drew their contribution to the debate tracks on the new map of convergence between the creation audiovisual, entertainment, advertising and viewer.
In our country there are two clear examples of success of this unstoppable trend. The first time was "Pocoyo" , born as child miniseries has become books, educational toys, language courses, an international children's community and a long list of products. The second, no doubt, "Red Eagle" RTVE, fueled by a calling transmedia storytelling from the beginning, and now has transcedido the television format to reach hundreds of thousands of users through games (electronic and physical) , events on a regular basis and a strong online community.
Mayoi The participants in the discussions referred to the interested audience to the books of Henry Jenkins, American author of reference texts on the subject ("Convergence Culture: The culture of the convergence of media, "Fans, bloggers and video games," "Pirates of texts", the three published by Polity Press) for anticipatory vision. Jean Baudrillard French also announced the arrival of "full screen" in his essay titled . Eloy Fernandez Porta The English brought us to this situation for three years "Afterpop. The literature of media implosion ". Of course there are detractors who confuse transmedia storytelling mass culture with the new cycle of pop culture, as pointed out by John Fiske in his famous "Understanding Popular Culture" . The debate is open to all specialists, designers, industry members, students and users.
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